Roger Federer’s agent for many years, Tony Godsick is also the co-creator of the Laver Cup with the native of Basel, the first edition of which took place in 2017 in Prague.
During an interview with SportsPro Regarding this one-of-a-kind event, Godsick insisted on the objectives of this team competition, the main one being to rejuvenate the fan base of this sport.
“I’ve been in the business for over 30 years, obviously Roger has been playing for a long time. We’ve had the incredible opportunity to attend so many different events around the world – Grand Slams and Masters 1000, combined events, special events, team events – and we’ve been able to take from other events what really works”Godsick said also defines another crucial aspect of the Laver Cup, which is attracting younger generations of tennis fans. “We have an older demographic in this sport – and that’s a problem. I’ve seen numbers that say the average tennis fan would be 61. It’s not viable for the sport in terms of activity if we don’t try to attract the next generation. »
Posted on Wednesday, September 21, 2022 at 5:48 PM