Google becomes first-ever global partner for women’s basketball

The Women’s Basketball World Cup begins September 22. Like the players, Google will enter the courts by becoming the very first global partner of the Women’s World Cup and women’s world basketball in general.

It’s official since August 30, Google will give another dimension to women’s basketball. The start of the Women’s Basketball World Cup, which will start on September 22 in Sydney, will also mark the start of the collaboration between Google and the International Basketball Federation. Google will be the exclusive presenter of the “5 major” of the tournament, composed of the best players of the event. “FIBA is about strengthening women’s basketball and taking it to the next level”said Secretary General Andreas Zagklis in a statement from the federal body.

Towards better media coverage of women in basketball

The two entities do not stop at the selection of the best players of the tournament but want to work towards better promotion and visibility of women’s practice. Google and the International Federation are collaborating with the American sports television channel ESPN for the distribution of the competition. Six matches will be broadcast only in the United States on ESPN2 and ESPNU. This is the largest number of matches of a Women’s World Cup ever broadcast live across the Atlantic. Additionally, fans can watch six more matches on FIBA’s YouTube channel and the rest of the fixtures via FIBA’s Courtside 1891 streaming platform, which is accessible by subscription.

This partnership with Google is a continuation of the actions adapted by the company in this sector. Already a member of the WNBA Changemaker program for the past two seasons, Google had already approached the United States League and the American channel to broadcast more WNBA regular season games.

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