After having signed Kylian Mbappé or Zinedine Zidane and more recently formalized his relationship with La Liga or Olympique de Marseille, the National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Sorare announced today, Wednesday, September 7, a partnership to launch a fantasy basketball game. Under official license and free-to-play, the game will be available this fall for the 2022-2023 NBA season.
Sorare thus offers basketball fans the opportunity to extend the gaming experience by paying for a range of digital collectibles with which they can integrate competitions, leagues, fantasy basketball. With these collectibles featuring their favorite players and teams, fans can earn points based on the real-life performances of American League players. As part of this partnership, Sorare will have the rights to use official NBA league, team and player logos on its products.
“Our partnership with Sorare will give NBA fans a whole new way to interact with our teams and players”declared Adam Silver, NBA commissioner. “We see in Sorare and its unique gaming experience, significant opportunities to expand our fan community and develop basketball around the world.”
“Basketball is one of the most popular sports in the world and we are thrilled through this partnership to strengthen the connection between fans and their favorite teams and players,” said Nicolas Julia, co-founder and CEO of Sorare. “This partnership is based on common values. Offer fans the best sports entertainment experiences by donning the General Manager costume of their own team, thus extending the passion outside the field. It is this real bridge between the physical and digital world, ensuring the link between teams, players and fans, outside the stadiums. “.
“Sorare has incorporated an innovative game experience that creates a whole new way for fans around the world to interact with our players and learn more about them,” says Tamika Tremaglio, NBPA Executive Director. “We are very excited about this partnership and the impact Sorare will have on the growth of our sport and our players globally.”
This new gaming experience leverages Sorare’s two million active users in 185 countries, particularly in European and Asian markets where the company is seeing rapid growth in its fantasy football game. This partnership is Sorare’s third with an American sports league, confirming the company’s expansion in the United States.
Sorare’s free-to-play fantasy basketball game will launch this fall.